Wall Street Pepe
Presale momentum amplified through viral PR.
Wall Street Pepe is a crypto project associated with the broader meme coin sector. The project asserts that it provides users with access to trading insights and competitive tools, including trading competitions designed to reward participation.
INVESTOR GROWTH
+70%
Month-over-month growth
AMOUNT RAISED
$70M+
Raised during presale
TIME SPEND ON PAGE
7x
Increase in avg time on page
The challenge
During its presale phase, the project required rapid and consistent messaging across PR channels to maintain momentum.
Our involvement
BoredHippo supported the in-house media team as PR and campaign ghostwriters. The work focused on shaping press-ready narratives, contextualizing presale updates, and aligning announcements with broader market conversations.
This collaboration aimed to maintain consistency across earned media while avoiding overstatement or speculative claims.
Observed outcomes
- Investors: +70% month-over-month growth
- Presale raised: During the period following the campaign, the project reported raising $70M+
- Media mentions: 10+ features, including coverage associated with Binance and CoinMarketCap listings
- PR engagement: 7× average time on page
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