Flockerz
From unclear positioning to a $9M+ presale.
Flockerz is a crypto project that presents itself around a Vote-to-Earn (V2E) meme coin model. Its approach involves community participation in governance decisions. The model contrasts with many traditional meme projects where governance is often concentrated within a small core team.
INVESTOR GROWTH
+40%
Month-over-month growth
AMOUNT RAISED
$9M+
Raised during presale
TIME SPEND ON PAGE
3x
Increase in avg time on page
The challenge
The project appeared to struggle with explaining how its V2E model differed from existing alternatives. Early messaging leaned heavily on technical explanations and internal terminology. This made it difficult for potential investors to quickly grasp the value proposition during a time-sensitive presale window.
Our involvement
We collaborated with the project’s existing content and PR team to restructure its broader content funnel. The focus shifted away from abstract technical language toward clearer explanations of how V2E worked, why it mattered, and what made the model distinct in a crowded market.
This included refining PR narratives, aligning blog content with investor questions, and improving the coherence of presale communications.
Observed outcomes
- Investors: +40% month-over-month growth
- Presale raised: During the period following the campaign, the project reported raising $9M+
- PR / blog engagement: 3× average time on page
- Media mentions: 10+ appearances in financial and crypto publications
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