Ecoterra
Framed climate-focused crypto narratives responsibly
Ecoterra presents itself as a recycle-to-earn (R2E) blockchain initiative aimed at incentivizing environmentally responsible behavior. The project asserts that users can earn tokens by participating in recycling-related activities.
INVESTOR GROWTH
+40%
Month-over-month growth
AMOUNT RAISED
$3M+
Raised during presale
TIME SPEND ON PAGE
5x
Increase in avg time on page
The challenge
Climate-focused crypto projects operate in a highly scrutinized space. Messaging required balance to raise awareness without overstating environmental impact or outcomes.
Our involvement
Our founder supported the project as a PR ghostwriter. His contributions entailed content that explored environmental themes, market context, and the project’s stated approach to sustainability. The focus remained on explanation and awareness rather than promotional certainty.
Observed outcomes
- Investors: +40% month-over-month growth
- Presale raised: During the period following the campaign, the project reported raising $3M+
- PR engagement: 5× average time on page
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