DeeLance
Driving presale demand for a Web3 recruitment platform.
DeeLance positions itself as a Web3-enabled freelancing and recruitment ecosystem. The project asserts an ambition to introduce blockchain-based transparency, NFTs, and virtual environments into traditional recruitment workflows.
INVESTOR GROWTH
+33%
Month-over-month growth
AMOUNT RAISED
$1M+
Raised during presale
TIME SPEND ON PAGE
5x
Increase in avg time on page
The challenge
The platform has multiple components, including an NFT marketplace, a metaverse environment, and a recruitment platform. Difficulty centered on explaining how these elements connected into a single system.
Our involvement
We came in as a ghostwriting team and worked alongside the project’s media department to develop PR content and educational pieces that highlighted how each component functioned within the broader ecosystem. Particular emphasis was placed on simplifying explanations around use cases and presale participation.
Observed outcomes
- Investors: +33% month-over-month growth
- Presale raised: During the period following the campaign, the project reported raising $1M+
- PR engagement: 5× average time on page
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